What’s the Real Story Behind Open Houses?

by Albert Chen

Think open houses are the 🔑 to selling your home? Let’s break it down with real stats and real talk:
📊 The Breakdown
🏘️ Only 4% of buyers found their home through a yard or open house sign
👀 48% of buyers visited at least one open house during their search
📉 In some Texas markets, homes with open houses sold less often above asking price
💻 Most buyers find homes online or through a top-tier agent network
💥 Here’s the real truth...
Most agents do open houses not to sell your home—but to self-promote and pick up new clients. 😮‍💨
🙋‍♂️ Let me be clear:
While I’m always happy to host an open house upon request, I don’t rely on them—because:
✔️ They’re not truly effective at selling homes
✔️ I’m fortunate enough to not need open houses to find clients
✔️ I focus on high-converting strategies that actually get homes SOLD
📌 Bottom Line
An open house brings visibility, but strategy sells homes. If you're in Central Texas, let's skip the gimmicks and go straight to results.
agent

Albert Chen

Managing Broker, JD, ABR, CREN | License ID: 723026

+1(512) 789-9899

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