What’s the Real Story Behind Open Houses?

by Albert Chen

Think open houses are the 🔑 to selling your home? Let’s break it down with real stats and real talk:
📊 The Breakdown
🏘️ Only 4% of buyers found their home through a yard or open house sign
👀 48% of buyers visited at least one open house during their search
📉 In some Texas markets, homes with open houses sold less often above asking price
💻 Most buyers find homes online or through a top-tier agent network
💥 Here’s the real truth...
Most agents do open houses not to sell your home—but to self-promote and pick up new clients. 😮‍💨
🙋‍♂️ Let me be clear:
While I’m always happy to host an open house upon request, I don’t rely on them—because:
✔️ They’re not truly effective at selling homes
✔️ I’m fortunate enough to not need open houses to find clients
✔️ I focus on high-converting strategies that actually get homes SOLD
📌 Bottom Line
An open house brings visibility, but strategy sells homes. If you're in Central Texas, let's skip the gimmicks and go straight to results.
Albert Chen

Albert Chen

Broker | License ID: 723026

+1(512) 789-9899

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